Reebok connects with the fitness consumer wherever they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. For the Reebok brand’s target consumer there are three categories that play a vital role:
Reebok Running: The approach here is very insight-driven and consumer-led, supporting authentic and desired cushioning experiences and leveraging innovative technologies for high-performance runners.
Reebok Training: Remains central to Reebok’s Game Changer mindset and offers a complete range of both highly specialized and versatile products that are at the forefront of fitness and true to the culture and community that Game Changers train and live in.
Reebok Classics: Fuses the brand’s fitness heritage with the modern looks of fitness reflected in Running and Training to support the Game Changer consumer who seeks to reflect a fitness lifestyle in every aspect of life.
Level : 2
Lot : M2-17
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